To many,Robloxis a gaming platform mainly populated by children. To some companies, however,Robloxis an opportunity to reach a young audience in the space where they hang out the most, within the “metaverse.” In recent years, companies have started investing in this future generation of spenders and building their brands from within the gaming platform.
20Chipotle Burrito Builder
Trains Future Chipotle Workers
Chipotle could have done anything with its virtualRobloxexperience, but the company decided to go the realistic route. InChipotle Burrito Builder, players are taken to the first ever Chiptole location, opened in 1993, where they mustuse their skills to “build and roll burritos like a true Chipotle crew member.”
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Visitors can don a Chipotle uniform and step behind the counter to roll burritos for customers, earn a wage in the form of Burrito Bucks, and deliver orders around town for an additional reward in what is technically aRoblox RPG. Burrito Bucks can be used to unlock exclusive free virtual items, though some swag is also available for purchase. The result is less of a fun game and more like a virtual training ground for future Chipotle workers.
19Fenty Beauty Experience by Fenty
Has Real-World Roblox Collaboration Items
TheFenty Beauty Experiencerecognized that the virtual world has no limits and came out with a lush and vibrant experience that’s larger than life, literally. The game places players in a world withmassive beauty products and beautiful vegetation and environmental details for a surprisingly immersive experience. Potential visitors can get a glimpse in the trailer, posted by the officialFenty Beauty By Rihannachannel on YouTube.
This is the second time that Fenty has launched the experience, and the new version is improved with plenty of locations and activities to explore. The aim, of course, is to create brand awareness among the younger generation.The beauty brand has even launched a real-world line of beauty products in partnership with Roblox,created and voted on by the community and still available for purchase.
18Circus Tycoon Cirque Du Soleil
Lets Players Put On Their Own Circus Shows
Out of all the big names in the real world, Cirque du Soleil is one of the most unexpected to find onRoblox. The huge circus company brings the big top to the virtual world inCircus Tycoon,based on the circus' newest show, ECHO.Upon closer inspection, joiningRobloxmakes a bit more sense, as ECHO is intended to be a story inspired by the hope, empathy, and optimism of the younger generation.
A trailer posted byCirque du Soleilon YouTube shows off what the game has to offer.Circus Tycoonworks like many other games of the tycoon genre onRoblox, allowing players tobuild their own circus big top from the ground up,managing the space, hiring performers, andplaying minigames. The experience also does its best to bring some of the wonder of a real show to the virtual world through spectacular performances.
17IKEA: The Co-Worker
Behind The Scenes Virtual IKEA Management Trainer
IKEA’s experience onRobloxis calledThe Co-Workerand, as the name suggests, that’s exactly what it focuses on. Players are placed in a virtual IKEA store and shown “how careers are done differently at IKEA.” The game acts as avirtual preview of what working at a real IKEA would be like,having players help customers, prepare the showroom, cook and serve Swedish meatballs, decorate the set pieces, and manage a team of workers. All these tasks earn EXP and help players to level up and progress up the ranks through promotions.
When the game was first gearing up for launch in June 2024, the store even offered several paid positions within the virtual store (for players ages 18 and up). Unfortunately, even the promise of real cash wasn’t enough to draw a big audience. The game is currently sitting at a paltry 17K likes, a mere fraction of the 1M likes of3008,the other (unofficial) IKEA-themed game on Roblox where players build bases and attempt to hide from the corrupted workers at a (legally distinct) “unusually large furniture store.”
16Gucci Town
Recreates Milan’s Historic Brera District
Robloxisn’t exactly known for its luxury brand awareness, but that didn’t stop Gucci from expanding its luxury brand footprint into the virtual children’s game platform. It does so in its usual classy way, andGucci Townis designed to be a communal space and educational experience – not quite the same as thewildly popularDress to Impress.
Gucci Towniscentered around a traditional Italian piazza,where players can gather, hang out, and “express themselves.” Surrounding this piazza are several stations based around the House’s historic Brera district of Milan, which are intended to teach visitors about the heritage and mission of the Gucci brand. And, of course, visitors can buy virtual Gucci items to deck out their avatars.
15NHL Blast
PvP And Play-By-Play Virtual Hockey
The game ispart of the NHL STREETS initiative, which is meant to bring the experience of hockey to kids everywhere, no ice required. Fans of watching real-world hockey games are also in for a special treat, asNHL Blastrecreates iconic hockey matches within the digitalRobloxworld.
14Spotify Island
Make, Perform, And Listen To Music
Robloxhas hosted plenty of virtual concerts in recent years, so perhaps Spotify making the move to the platform is not as surprising as some of the other companies on this list. The bright and colorfulSpotify Islandis a place where players canlisten to music or even make their own through Soundtrap.
The experience has plenty of quests to keep players engaged, but its main two draws are the musical Easter eggs, giving nods to various artists hidden around the virtual world, and the fact that artists sometimes make an appearance in the game. Players can connect to their Spotify accounts and stream music in-game, and there’s even anofficialSpotify Islandplaylist over onSpotify,featuring artists like Imagine Dragons and Boy With Uke.
13Various Pop Stars
Musical Experiences From Different Artists
While many musical artists have gracedRobloxwith their presence in some form or other, some have taken it a step further and created dedicatedRobloxexperiences. The virtual worldsserve ashangout spots for fans and a way to connect with and reach out to new audiences.
Some artists that can be found in their own officialRobloxworlds are the KPop stars TWICE inTWICE Square, Nicki Minaj inGag City, and Olivia Rodrigo inOlivia’s Place,to name just a few. Most musical artist experiences offer fans a way to learn more about the artists and interact with their music and brand. Many also include minigames, activities, and free and paid avatar accessories like clothes and emotes (like the immensely popular TWICE emotes that are based on iconic dance moves).
12Vans World
An “Off The Wall” Skate Park
In keeping with brand identity and tradition,Vans Worldis a virtual hangout that doubles as a huge skate park. Players are invited to hang out, learn about the “House of Vans,” and, of course, pull off some awesome tricks in the park.The experience lets players do challenges and customize their shoes and skateboardsas they take on skate parks located in virtual versions of France, Los Angeles, and Tokyo.
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The game has several other attractions, including a skating and BMX downhill race and the chance to “hang out with iconic pro skater Lizzie Armanto.” The experience even made it possible to get a preview of the brand new Mixxa shoe in Roblox before it was released in real life. A trailer can be seen onVans' YouTube channel.
11Hyundai Mobility Adventure
A Glimpse Of “Mobility Future”
One of the most unlikely companies to ever grace the digital space ofRobloxis found in theHyundai Mobility Adventure,created by none other than the car company, Hyundai. Rather than simply bringing existing vehicles intoRoblox,Hyundai used the opportunity toexplore what the future of transportation and vehicles might look like.
Robloxplayers can test drive real and conceptual vehicles like the hydrogen-powered N Vision 74 and complete quests meant to introduce the younger generation to sustainable and eco-friendly living. The experience also has several minigames to play and themed locations to explore, all presented with a strong emphasis on looking at a sustainable and eco-friendly future of transportation (powered, naturally, by Hyundai).
